Part 2: The $64 question

How long will it take?

 If you get the opportunity to even ask this question it's good news, because most academics will automatically think they don't have the time.  So, if you get the opportunity to ask this question you need to be extremely well prepared:

Itemise activities.   What exactly will they have to do and how long will it take?  Depending on the academic there are a limited list of activities:

• A meeting to discuss content and identify what the students will learn. 
• Some time to review draft design documents and storyboards.  
• Time for video shoots and for audio recordings and a bit of time for testing and checking.
• Oh, and don't forget activity planning.

Assuming an instructional designer can draft the content in the form of a design document/ storyboard these activities usually add up to about a working day for a typical week's worth of learning content.

A day per week of MOOC.  Once they realise that a typical 8 week MOOC is going to take about a fortnight (though not a continuous stretch, it will need to fit into diary slots) it becomes a quantifiable and digestible proposition.